Based in New York and Amsterdam
is founded by Ferdinand van Alphen.
FVA CREATIVE is active in brand consultancy and creative direction. FVA CREATIVE operates in traditional
and non traditional media landscapes.
1 University Place, Apt 17F
NEW YORK, NY10003
+1 646 379 3927
van der Hoopstraat 96 1hoog
1051VL AMSTERDAM, NETHERLANDS
+31 6 197 22 33 1
FVA CREATIVE is associated with Edge Premedia and Linx digital dialogues.
FVA CREATIVE is also collaborating with Shelter-NYC Creative Consultants.
After having climbed the ranks in international advertising to the position of Creative Director, I entered the world of fashion 5 years ago when hired by Tommy Hilfiger Europe. The main reason for Tommy Hilfiger to get a seasoned international advertising professional on board was to build a strong in-house advertising agency to support the Marketing department of TH in Europe. However, after the acquisition of TH USA by TH Europe and Apax Partners (a leading global private equity firm) in 2006, the in-house Agency is now handling all Tommy Hilfiger global communications and grew from 2 to 14 people in 4 years. The net sales grew from 309 million euro in 2004 to 562 million euro in 2009. An increase of 82%.
I am a firm believer of “Through the Line” thinking, which basically sees brands as personalities who behave in a certain way, have friends, enemies etc. This behavior then has to filter through to every activity the brand undertakes; above / below the line, on / off line and of course PR. The building of this personality and what it does or doesn’t do, how it looks and feels, is my expertise. I am passionate, open minded, communicative, entrepreneurial, pro-active & responsive, resourceful, hands on, problem solving & pragmatic, offering high quality work and fresh thinking.
2009 - present
INDEPENDENT CREATIVE CONSULTANT
Based in NY. Working directly for brands or with agencies.
Clients: Hilfiger Denim Fragrance,
2004 - 2009
TOMMY HILFIGER / CREATIVE DIRECTOR ART
Based in Amsterdam Headquarters. In this role I am responsible for all global advertising, including the USA. All concepting and execution are done in-house. We are running a full service advertising agency and we produce basically everything that bears the name Tommy Hilfiger, from hangtag to editorial to global ad campaign. Together with the Director Operations I am heading a team of 14 people. Art Directors, Graphic Designers, DTP, print production and traffic. As we are still building the agency structure my role often takes on a wider scope and gets me involved in a lot of other marketing and branding activities, like cooperating with Estee Lauder on our fragrance activities. The TH Agency is based in Amsterdam, but we do have a small satellite studio in the New York office as well.
Photographers worked with: Dewey Nicks, Pamela Hanson, David Bailey, Nathaniel Goldberg, Patric Shaw, David Slijper, Phil Poynter, Randall Mesdon, Greg Williams, Thomas Schenk, Maciek Kobielski
BATES NOT JUST FILM / CREATIVE DIRECTOR ART
Part of Bates Worldwide. Based in Amsterdam. Responsible for all through the line creative including TV commercials and print. Managed 4 creative teams and part of management team.
Clients: Lucky Strike, Seat (cars), EnWB (German energy company) CenterParcs (resort across Europe), CZ (health insurance company), Orange (cell phone provider), UPC (cable network)
BBCW AMSTERDAM / SENIOR ART DIRECTOR
Part of Y&R Worldwide. Based in Amsterdam. Responsible for a wide range of clients and part of management team. Hired to upgrade creative output of the agency. Worked on TV and print.
Clients: SuperdeBoer (supermarket chain), EnerTel (telecommunications provider), United Airlines, Lufthansa, Danone (French Dairy products)
FREE LANCE / SENIOR ART DIRECTOR
Based in Amsterdam. Worked for DMB&B, PPGH/JWT, Anderson & Lembke
Clients: Kelloggs, NCR, ING Bank
LEO BURNETT HONG KONG / SENIOR ART DIRECTOR
Part of Leo Burnett Worldwide. Based in Hong Kong. Responsible for all creative output on clients listed. TV, print and below the line.
Clients: BMW, Standard Chartered Bank, Lane Crawford, McDonalds, United Airlines (print campaign shot with Magnum photographer Bruno Barby), Marlboro, The 4 Seasons.
JWT HONG KONG / SENIOR ART DIRECTOR
Part of JWT Worldwide. Based in Hong Kong. Responsible for all creative output on clients listed. TV, print and below the line.
Clients: CityBank, Swankshop (fashion), HongKong Telecom, Australian Tourist board, South China Morning Post, Salem cigarettes, De Beers
PPGH/JWT / SENIOR ART DIRECTOR
Part of JWT Worldwide. Based in Amsterdam. Learned the trade of advertising here. Intensive training in Art Direction. Responsible for all creative output on clients listed. TV, print and below the line.
Clients: Postbank, Ouwehand Zoo, Grolsch, Heineken, BMW, ZA Insurance, KPN Telecom, Cruyff Sports, Kelloggs, McGregor,
Ranging from Dutch Art Directors Club to New York Festival, London International Awards, Clio, 4A’s (Hong Kong) and Communication Arts.