A pork chop...kosher? The Dutch institute for meat quality control,yes it does exist, introduced a new mark of quality. Only after an extensive act of control, and this was very serieus, the pork product would receive this stamp. The investigation included the farmers, vets etc. Funny enough the manager of this account was Jewish. He thought it was a laugh. The Amsterdam uber rabbi did not share his sense of humor and requested an apologie... I guess advertising does get noticed.

Kosher.

Photographer: Jaap Vliegenthart

Copywriter: Bernd Weeke